Chao & GoldStein Campaign Identity :: Recent down-ballot political campaign identity design. Both candidates were newcomers, so I placed emphasis on their names using strong, geometric serif type to stand-out from any opposing visual clutter. The clear, clean graphic approach was easily recognizable and consistent through campaign touch points from social media, to printed flyers, to t-shirts and swag. In the end, both candidates were elected with a strong majority—a win-win project all around. 🗳💙🇺🇸 #vote
